Bally’s Corporation and Ruby Seven Studios have teamed up to develop Bally Play, a free-to-play social casino in New Jersey.
With the launch of Bally Play, Rhode Island-based Bally’s Corp. now has a multidimensional presence in the Garden State, complementing its historic Boardwalk hotel resort in Atlantic City and iGaming service in the NJ online casino sector.
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Bally Play Launches its Social Casino in New Jersey
Bally Play will provide more than 150 game titles, including slots like:
- Devil’s Lock
- Double DaVinci Diamonds
- Flaming Chilies
- Rakin’ Bacon
- Sweet Spin
- Wheel of Fortune
- Wolf Run Eclipse
The social casino also has table games, video poker, bingo, and keno.
In a news statement heralding the arrival of Bally Play, Sina Miri, Bally’s Corp.’s chief product officer, underscored the strategic collaboration with Ruby Seven Studios, a partnership that ensures the highest quality and most engaging social casino experience for players.
“As part of our growth strategy, we’ve been looking to expand our brick-and-mortar and interactive gaming products with a social casino. Working with Ruby Seven Studios has enabled us to provide a unique, best-in-class social casino experience to our existing players while attracting new ones.“
Michael Carpenter, CEO of Ruby Seven Studios, responded with the following statement:
“Ruby Seven Studios is excited to add Bally’s Corporation to our growing portfolio of leading gaming companies using our social casino development and operational expertise.”
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Bally’s Expands Portfolio with a Free-to-Play Casino Service
The launch of Bally Play marks the platform’s shift from a free-to-play service for sports-related games. Bally’s Corporation previously collaborated with MiLB to launch Minor League Rundown, a free-to-play game on the Bally Play platform.
The Bally Play app can be downloaded from the Apple and Google Play stores. Bally’s has a real-money online casino in New Jersey. Bally Casino NJ operates in Garden State under Bally’s Atlantic City gaming license.
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