Bally’s Enters Free-To-Play Waters with the Launch of Bally Play Social Casino in New Jersey

Bally’s Corporation and Ruby Seven Studios have teamed up to develop Bally Play, a free-to-play social casino in New Jersey.

With the launch of Bally Play, Rhode Island-based Bally’s Corp. now has a multidimensional presence in the Garden State, complementing its historic Boardwalk hotel resort in Atlantic City and iGaming service in the NJ online casino sector.

Bally Play Launches its Social Casino in New Jersey

Bally Play will provide more than 150 game titles, including slots like:

• Devil’s Lock
• Double DaVinci Diamonds
• Flaming Chilies
• Rakin’ Bacon
• Sweet Spin
• Wheel of Fortune
• Wolf Run Eclipse

The social casino also has table games, video poker, bingo, and keno.

In a news statement heralding the arrival of Bally Play, Sina Miri, Bally’s Corp.’s chief product officer, underscored the strategic collaboration with Ruby Seven Studios, a partnership that ensures the highest quality and most engaging social casino experience for players.

“As part of our growth strategy, we’ve been looking to expand our brick-and-mortar and interactive gaming products with a social casino. Working with Ruby Seven Studios has enabled us to provide a unique, best-in-class social casino experience to our existing players while attracting new ones.“

Michael Carpenter, CEO of Ruby Seven Studios, responded with the following statement:

“Ruby Seven Studios is excited to add Bally’s Corporation to our growing portfolio of leading gaming companies using our social casino development and operational expertise.”

Bally’s Expands Portfolio with a Free-to-Play Casino Service

The launch of Bally Play marks the platform’s shift from a free-to-play service for sports-related games. Bally’s Corporation previously collaborated with MiLB to launch Minor League Rundown, a free-to-play game on the Bally Play platform.

The Bally Play app can be downloaded from the Apple and Google Play stores. Bally’s has a real-money online casino in New Jersey. Bally Casino NJ operates in Garden State under Bally’s Atlantic City gaming license.