BetMGM and X (previously Twitter) have agreed that BetMGM will offer the social media platform with sports betting data, based on Fortune, which reported the news first.
While details regarding the agreement are few, the move is rife with opportunities for BetMGM.
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Why the BetMGM/X Operations Matters
In brief, BetMGM’s new partner ranks as one of the most popular websites globally. According to traffic monitoring firm Semrush, in November, X received 2.14 billion visits from visitors in the United States and 9.14 billion worldwide.
That level of traffic is nearly unimaginable. As a result, establishing an exclusive data agreement with X would be a significant success for any sports betting provider.
But what makes BetMGM’s decision so surprising is that it is similar to news we would expect to hear from FanDuel or DraftKings, the two apparent leaders in the US sports betting industry.
In every state where the three bookies operate, BetMGM is consistently behind FanDuel and DraftKings in handle (total sum bet) and revenue by a significant margin. In certain circumstances, BetMGM challenges Caesars for third place.
Whether stunning or not, BetMGM can reach out to tens of millions of X users who will be tweeting their way through Super Bowl Sunday.
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BetMGM Should Receive a Lot of Visitors from X Deal
Fortune said that the data on X will link to BetMGM’s sportsbook. As a result, any X user seeing betting lines for the second period of the game will also get a link to BetMGM’s website.
That level of awareness can bring BetMGM hundreds of thousands of new or first-time users on game day and in the days leading up to it. That means that Fortune did not specify when the data will be available on X.
To determine the influence of the new arrangement, one must look at state-by-state revenue data and compare BetMGM revenue in February by two crucial variables.
- February 2024 yearly handles growth when compared to the competition.
- February 2024 monthly growth when compared to the competition.
CasinoWatchNJ will monitor the data and offer detailed updates on BetMGM’s success in states where gaming commissioners disclose individual sportsbook income.