Fear not, New Jerseyans. What transpires on the Hudson River’s opposite side stays on the Hudson River’s other side.
The temporary shutdown of Bally’s Corporation’s online sportsbook will have no effect on New Jersey online casinos. While Bally’s Corp. restarts its online sportsbooks in other states, the Bally Online Casino in New Jersey will remain fully functioning.
Users were instructed to remove their cash by Friday. Bally’s will deactivate all its online sports betting accounts on that day and begin work on a revamp of its app later in the year.
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Bally’s Sportsbook is Closing; however, Bally’s Online Casino NJ will Continue to Operate
The company’s internet sportsbook, Bally Bet, is undertaking a system-wide overhaul that will “enhance the player’s experience and optimize operations,” according to a press release. The integration is the outcome of multi-year agreements signed in March with Kambi Group plc & White Hat Gaming.
Bally Bet is not available in New Jersey, although it is available in several other states, like New York.
Bally Bet held 0.16% of the market’s monthly handle in May in New York, which is among the few states that break out individual operator data.
Bally’s Online Casino NJ is gaining popularity in Garden State. According to state betting data, NJ online gambling income recorded by Bally’s Atlantic City, the casino license holder in NJ, is up about 193% over the equivalent period last year through the initial five months of 2023.
With the Latest Deals, Bally’s Hopes to Rise from the Ashes
Bally Online Casino just launched in Pennsylvania, further expanding its presence in the constantly expanding online gambling market.
The Kambi/White Hat collaborations are the latest in a string of high-profile transactions since Twin River, a once-regional operator, acquired the Bally’s name a few years ago. Bally’s Corp., including Bet, wrote off about $400 million in poor assets last year: works, a sports betting provider, and MonkeyKnifeFight, a daily fantasy sports operator.
Lee Fenton, the company’s former CEO, resigned as a result of these decisions. Robeson Reeves, the current CEO, took his post.
Despite the losses, the company maintains its long-term expansion strategy, which includes extending its online betting presence and employing strategic partnerships to strengthen its offers.