They say it’s better to be late than never. So Caesars Interactive has finally finished its rebranding. After merging the two New Jersey online casinos on March 28, their iGaming sites have since come under the Tropicana umbrella.
The move comes well almost a year after its original announcement last April when Caesars Casino got to play second fiddle to the leading site, Caesars Sportsbook NJ.
In order to prepare for the transition to Tropicana, Caesars Casino managed to switch platforms in June. The two sites were operating separately for nine months before merging.
Continue reading to find out what changes to anticipate from the rebranding, regardless of whether you’re a Caesars or Tropicana customer.
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What will be different between CaesarsCasino.com and TropicanaCasino.com?
In summary, only a little. Caesars has no need for two casinos with the same name within its umbrella, so the rebranding occurred. In addition, Tropicana Online Casino has been a member of the Caesars family as of 2018, and the rebranding is a chance to develop its brand further.
As a result, players across both casinos have been earning Caesars Rewards points. As a result, Tropicana players can carry on as usual without having to experience any changes.
To play at CaesarsCasino.com, players must first download the Tropicana app. They can then login and continue as usual. All player login details, funds, rewards points, and so on will be transferred to ensure a smooth transition.
Tropicana Online Users can Use Retail Cashiers at two Atlantic City Casinos
Prior to the rebranding, CaesarsCasino.com players can fund their online accounts through the Caesars Palace Atlantic City cage.
Tropicana Online Casino gamblers will now have two cashier options at AC casinos. Caesars Palace and Tropicana Atlantic City will handle the online gambling app’s processing of deposits and withdrawals.
Any participants who are self-excluded along either site prior to the merger will be kept out by state-wide rules.
How Much Will Caesars’ Revenue be Affected by the Rebranding?
Every land-based casino may continue operating up to five online gambling skins under state law. Prior to the rebranding, Caesars’ websites were as follows:
Tropicana Casino operates under its own licensee, which previously included Virgin Casino. Tropicana is now a sole operator with the possibility of becoming a Caesars licensee, similar to its sister casino Harrah’s Atlantic City.
If this happens, Caesars will boost its revenue by roughly 50% by combining the brands.
Caesars and Tropicana have been fourth and fifth in NJ online gambling revenue through February, with $16.6 million and $14.5 million, respectively. On average, the two licensees generated about $15 million a month, or less than half of the state’s top three operators, Borgata, Golden Nugget, and Resorts.
Even if Caesars expands the Tropicana brand considerably, it will remain a distant fourth.