Through a collaboration with Boom Entertainment, Rush Street Interactive is expanding its New Jersey online casino options at BetRivers Casino.
Rush Street, a digital slots supplier based in New York City, has agreed to combine two of its top-performing titles with BetRivers. Goose the Gold and Lucky Money Tree both arrived in the NJ online casino landscape this summer, with more titles set to follow.
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“We’re very excited about launching our innovative, mobile-designed casino games on the internet to BetRivers in the state that started it all,” said Phil Welty, Boom Entertainment’s GM of casino content. “Rush Street Interactive has been an excellent business partner for us.” They have totally backed our idea of creating a simple user experience while innovating gameplay.”
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Boom-ing Titles are Welcome at NJ Online Casinos
Boom Entertainment has already been licensed as an online casino game provider in Michigan, Ontario, and West Virginia. The Boom also has temporary permission in neighboring Pennsylvania.
“We’ve been extremely pleased with the success of Boom’s games at BetRivers in other states,” Rush Street Interactive CEO Richard Schwartz said in a statement. “They’ve designed innovative games that match what our players tell us they want and will distinguish the BetRivers brand even further in the powerful and very competitive New Jersey market.”
Boom Entertainment plans to incorporate Money Mansion, along with Goose the Gold and Lucky Money Tree, into the BetRivers Casino NJ game offerings. More titles are expected to be released later in 2023.
“These aren’t the same old games that you’ve seen in casinos for the preceding twenty years,” Welty explained.
“We’ve designed these games from the bottom up to take full advantage of the capabilities of the latest wave of smart devices and provide fresh, fun casino gameplay to today’s players.”
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Will Boom Entertainment Expand to Other Parts of New Jersey?
Boom makes its way to New Jersey eight years following its inception. Boom Entertainment was created in 2015, two years since the first NJ online casinos opened their doors.
On the other hand, Boom Entertainment has swiftly established itself as a trustworthy online gaming partner, as the company additionally offers sports betting technology to Golden Nugget Online Gaming with the NBC Sports Predictor app.
Because Golden Nugget is also a minority stakeholder in Boom Entertainment, the Golden Nugget NJ online casino may soon include Boom titles.