Operators must find ways to differentiate themselves throughout the ever-competitive world of gambling at online casinos in New Jersey. BetMGM is hoping that their latest venture does just that.
The gambling behemoth recently announced the introduction of Borgata Arcade via its Borgata online casino NJ app, which contains “non-traditional igaming content,” totaling over 120 titles.
According to a press release, the goal is simple: to “diversify” its NJ online casino industry content.
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Borgata Arcade has a Variety of Games Ranging from Slingo to Space Invaders
Borgata Arcade will begin with more than 120 games, including scratch games and famous Slingo titles, in addition to more than 40 themed slots, such as Monopoly, Space Invaders, and Ghostbusters Triple Slime.
“Borgata Arcade offers a one-stop place for players to locate their favorite games,” said Matt Prevost, BetMGM’s chief revenue officer, in a press statement.
“From the traditional shopping mall arcade to its growing popularity in home consoles, the arcade continues to evolve as BetMGM brings it to life in iGaming.”
Borgata Arcade, according to Angus Nesbitt, vice president of gaming at BetMGM, “combines familiar titles that have enjoyed decades of prosperity at brick-and-mortar casinos with games that are only accessible online.”
“The selection captures the joy and anticipation of an arcade, and we look forward to providing it to even more of our customers soon.”
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NJ Online Casino Revenue Leader Receives Another Increase
Borgata Arcade’s entrance will undoubtedly add to Borgata’s already-established success as an online gaming license holder.
Since opening online casinos in New Jersey in 2013, only Golden Nugget has produced more NJ online gambling revenue than Borgata, which is only $130 million behind the industry leader at $1.8 billion.
The news also comes as BetMGM recovers from a cyberattack that may have made some consumers wary of utilizing MGM goods. On the other hand, Borgata Arcade may be able to entice consumers who have been wary.
Arcades are Becoming a Popular Destination in Atlantic City
Arcade gaming appears to be the hot trend in Atlantic City these days.
The Showboat’s Lucky Snake Arcade, which bills itself as a giant arcade on the East Coast, opened in 2022. In addition, Dave & Buster’s will be opening in Atlantic City soon.
Harrah’s Atlantic City recently debuted The ARCADE. This 5,328-square-foot arcade is a “vibrant, exciting entertainment space providing fun for all ages.”